QUOTE(Big Nate @ Jan 20 2010, 04:57 AM)

i know guys in service, and i used to work in service.. but as far as a deal on a brand new car, they always told us, theres not a whole lot that can be done. honda sets prices, and thats what they sell for. used cars they can negotiate on, new ones no.. maybe if you know the GM at one, but if your just going through a sales guy, theres not a whole lot then can do. maybe a few hundred, but thats on a good day.
100% incorrect. They set the price the dealership buys the car for themselves. It is then up to the dealership to sell the car at a competitive price. Some dealerships sell a lot of cars regardless, and can afford to price them very tightly to what they want, and turn away customers because, in the end, they're still making money, or can sell such a number that they can price them cheaper and still make the money. It's all a huge game.
And yes, Ben is correct. It's not uncommon for a higher line model (like Honda's Ridgeline) to MSRP for thousands above "invoice" cost (remember, dealer "invoice" is NOT what the dealer pays for the vehicle, FYI). Leaving you a bunch of room to negotiate the price, pending on how much a dealership is willing to work with you, and how bad they want to move that vehicle.
Note that rebates and such cut down on your room to negotiate as well.
If you're looking for a handout on a new car, unless you're family, former employee, have some type of brand loyalty (already own a vehicle of the make), have a mfg's credit card, etc., then you're pretty much shit out of luck on catching a deal with a new car unless some damn good rebates are offered. You may be less likely to get rooked (which won't happen anyways if you don't have your head up your ass) if you know someone, but that's about it.....
The best I can tell you is, work tightly with one salesman, DO NOT WASTE HIS TIME, consider all rebates/financing options at hand and go from there. If you show serious interest in purchasing the vehicle while you are there, they will be more willing to work with you than if all you're interested in is getting a "deal" of some sorts directly off the bat.